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This platform breaks new ground by merging the personal touch of social networking with the practicality of e-commerce. Users can now share their favorite products, experiences, and recommendations, turning their social influence into tangible rewards through affiliate links. This unique approach not only enhances the user experience but also opens up new avenues for influencers and everyday users alike to monetize their online presence.
Key Features of Wavee:
JIITAK played a pivotal role in bringing the vision of Wavee to life. Our involvement encompassed every aspect of the app's development, from conceptualization to implementation. We were entrusted with the responsibility of ensuring that Wavee not only met but exceeded the expectations of its target audience, offering a seamless and engaging user experience.
Contributions:
The journey of developing Wavee was marked by several technical challenges, each overcome through strategic planning, technological innovation, and a deep understanding of our client's needs.
Challenge 1: Creating a Responsive Recommendation Engine
The initial build of our recommendation engine was sluggish, compromising user engagement. Recognizing the need for speed and accuracy, we pivoted to Go for its prowess in handling complex algorithms efficiently. Deployed on AWS Fargate, the revamped engine dramatically improved in delivering swift and relevant product suggestions, mirroring the user's preferences and behaviors.
Challenge 2: High-Performance Backend Integration
Our backend was initially developed using Node.js. However, to enhance the app’s capability, we integrated NestJS. This elevated the backend infrastructure, allowing us to handle high traffic volumes and complex data operations without compromising on performance.
Challenge 3: Seamless Third-Party E-commerce Integration
A critical aspect of Wavee was the integration with third-party e-commerce platforms for affiliate marketing. The challenge was to establish a robust connection for real-time affiliate link updates. Our solution involved creating an efficient API system that fetched and updated affiliate links seamlessly, ensuring a steady and reliable e-commerce experience.
Challenge 4: Cross-Platform Consistency and Performance
Matching the performance and feel of native apps like Instagram and TikTok on a cross-platform application was one of our biggest challenges. By leveraging Flutter and a customized GetX framework, we ensured that Wavee delivered a consistent, high-quality user experience on both iOS and Android platforms.
At JIITAK, we employed the Hero's Journey Map as a foundational framework to enhance the user experience (UX) journey in Wavee. This innovative approach allowed us to map out and visualize the emotional and behavioral changes users experience throughout their interaction with the app.
Key Strategies:
Our design philosophy for Wavee blended familiarity with innovation, ensuring users felt at home while experiencing something new and exciting.
Approach and Execution:
Our UI strategy was centered around amplifying the impact of user-generated content.
The development of Wavee was methodically segmented into distinct phases:
1. Planning: Strategic Foundation and Clear Objectives: Our journey began with meticulous planning, setting a strong foundation for Wavee. Our team established clear objectives and strategies, ensuring every development phase aligned with the overarching vision of the project.
2. Business Design: Aligning Business Goals with User Needs: In the business design phase, we synchronized Wavee's business objectives with user needs, ensuring the app not only fulfilled market demands but also provided tangible business value.
3. Proof of Concept (POC) for Third-Party Dependent Functionalities: Recognizing the importance of integrating third-party services, we developed a POC to test and validate functionalities that relied heavily on external APIs and services, ensuring seamless integration.
4. Prototyping: Bringing Ideas to Life: Our prototyping phase transformed ideas into tangible models, providing an early visual representation of Wavee. This step was crucial in understanding the app's potential and refining its features.
5. Sample User Prototype Feedback: User-Driven Refinement: We gathered feedback from sample users on our initial prototypes. Their insights were instrumental in refining the app, ensuring the final product resonated with the target audience.
6. Wireframing: Blueprint of the App's Structure: Wireframing laid out the skeletal framework of Wavee, outlining its features, functionality, and content. This step provided a clear guide for subsequent UI/UX development.
7. UI/UX Design: Crafting an Engaging and Intuitive Interface: Our UI/UX designers focused on creating an interface that was not just visually appealing but also user-friendly and intuitive, enhancing the overall user experience of Wavee.
8. Development & Testing: Robust Build and Meticulous QA: The development phase involved building Wavee with state-of-the-art technologies. Rigorous testing was conducted to ensure the app was reliable, secure, and free from any bugs or glitches.
9. Operation & Maintenance: Ongoing Support for Optimal Performance: Post-launch, our team remained dedicated to Wavee’s smooth operation, providing ongoing maintenance and swiftly addressing any issues to ensure optimal app performance.
10. Functional Expansion: Evolving with User Needs: Wavee was designed to evolve. We continuously enhanced the app with new features and improvements, responding to changing user needs and emerging market trends.
A diverse and skilled team led Wavee’s development:
The technology stack for Wavee was carefully selected for its efficiency and reliability:
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